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The site wowsimplyjapanese.co.uk had the following in the web site, "Japanese cuisine in a relaxing atmosphere." We noticed that the webpage stated " Based in North London since 2006." It also stated " We are proud to be the first Japanese restaurant in Crouch End. Since opening our doors in 2006, we have offered authentic seasonal dishes cooked to perfection. We source ingredients from UK suppliers who are responsible and work within international regulatory guidelines. Ingredients are produced in a sustainable way, and sourced locally whenever possible. Enjoy our dishes at home." The header had wow simply japanese as the highest ranking keyword. This keyword was followed by restaurant, japanese, and food which isn't as urgent as wow simply japanese. The other words the site used was crouch end. north london is also included but could not be seen by web crawlers.